The creative concept focused on destigmatizing panic attacks through calm, empathetic messaging and relatable visual scenarios.

In addition to digital channels, I developed a sticker campaign in collaboration with influencers. The stickers featured short, reassuring messages and QR codes linking directly to the app download, allowing the campaign to extend into physical spaces and reach users in real-life moments. I was responsible for the concept, visual direction, copy, and all creative assets for the campaign.